We take over your hotel. We bring it back to life. Aura & Amber delivers the operational excellence, brand credibility, and revenue performance of an international management company — with the local knowledge only a Burmese team can provide.
We bring the rigour, systems and culture of global luxury brands to independent hotel owners across Myanmar — without the restrictive terms of a traditional international franchise.
Our proprietary 400-point quality framework — modelled on Jumeirah and Hilton's internal standards — delivered quarterly by certified assessors. Hotels scoring 85%+ earn the AMBER Quality Seal.
The Golden Table and Amber Lounge — destination dining and cocktail concepts that turn your restaurant from a cost centre into a community hub and revenue driver. F&B uplift of +20–35%.
A fully branded spa concept integrating Myanmar herbal traditions with internationally certified therapist training. A properly managed Aura Spa contributes 12–18% of total hotel revenue.
Dynamic pricing, OTA strategy, yield optimisation and forecasting tools. Our structured revenue management typically delivers a 25–40% RevPAR uplift within 18 months.
End-to-end guidance for ISO 9001, ISO 14001, ISO 22000 and ISO 45001 — unlocking corporate accounts, government contracts, and airline crew agreements unavailable to uncertified competitors.
Structured onboarding and upskilling programmes aligned to 5-star service standards. Foundation, role-specific, leadership development, and the Aura Spa 80-hour certification programme.
Est. 2025 · Myanmar & Beyond
Aura & Amber was founded by Myanmar-born hospitality professionals who spent decades serving guests at the world's most recognised luxury brands. We returned home with a singular purpose: to build something extraordinary for Myanmar.
Our President & CEO, COO, and specialist VP team bring over 25 years of combined senior experience from Jumeirah, Hilton Worldwide, Marriott International, Accor Group, and Starwood Hotels.
Our proprietary quality assurance framework — delivered quarterly, scored against international luxury benchmarks, and backed by a certified AMBER Quality Seal.
"We deliver the guest experience and financial performance of a 5-star international brand — with the local knowledge, agility, and personal commitment that only a homegrown team can provide."
Founded by senior hospitality professionals who served at the world's most respected luxury brands — and returned home to build something extraordinary for Myanmar.
Aura & Amber was born from a simple observation: Myanmar's independent hotel owners have passion, properties, and potential — but lack access to the systems, training, and brand infrastructure that international chains take for granted.
Our founders spent decades serving guests across Jumeirah, Hilton, Marriott, Accor, and Starwood hotels in Asia, the Middle East, and Europe. When we returned to Myanmar, we brought every system, every standard, and every lesson home with us.
Aura & Amber was established in 2025 as Myanmar's first internationally-benchmarked hotel management company — designed to make world-class hospitality operations accessible, scalable, and profitable for independent owners.
"What Myanmar's hotel owners needed was not another franchise — it was a management partner who understood both global standards and local realities. That is what Aura & Amber was built to be."
Kyaw Thura · President & CEOSenior professionals with international luxury brand pedigree, united by a shared commitment to Myanmar's hospitality future.
Executive leadership, strategy, brand direction, and senior owner relationships. International luxury hotel background across Asia and the Middle East.
Portfolio operations, GM oversight, standards management, and performance delivery across all managed properties.
Tourism & Government Relations. Retired Managing Director, Myanmar Department of Tourism. Policy advisory and government affairs.
AMBER Audit System, ISO certification support, SOP library development, and quality standards across the portfolio.
OTA strategy, dynamic pricing, yield management, corporate accounts, analytics and revenue forecasting.
P&L management, balance sheet, budget compliance, and owner financial reporting across all managed properties.
Uncompromising quality in every touchpoint — from linen thread count to lobby lighting. We do not accept "good enough" when international standard is achievable.
Rooted in Myanmar's culture and warmth, elevated by global standards. We celebrate what makes Myanmar exceptional, not erase it.
We grow with our owners — their success is our success. Our management model is designed to create long-term value for the property owner, not extract it.
Transparent operations, honest reporting, ethical management. Every owner receives a clean, accurate monthly P&L and KPI report with no surprises.
Our operating systems, audit frameworks, and service standards are modelled on the internal benchmarks of the world's leading hotel management companies.
Every service we provide is designed around one objective: improving the financial performance and guest experience of your hotel — measurably, sustainably, and to international standard.
Our proprietary 400-point audit framework — modelled on Jumeirah and Hilton's internal audit methodologies — delivers quarterly performance assessments across every operational dimension of your hotel.
The Golden Table and Amber Lounge are Aura & Amber's proprietary F&B concepts — designed to transform hotel restaurants from cost centres into destination venues that attract both guests and local communities.
The Aura Spa concept integrates traditional Burmese herbal treatments and thanaka rituals with internationally recognised modalities — creating an experience that is authentically local and globally compelling.
We go beyond occupancy, ADR and RevPAR. Aura & Amber optimises total guest value — from pre-arrival offers and early check-in to spa packages, F&B upsells, and loyalty engagement.
ISO-certified hotels command 10–20% higher ADR from corporate and government clients and access contract revenue streams — airline crew, NGO accommodation, government travel — unavailable to uncertified competitors.
Three partnership tiers designed for different property sizes, ambitions, and readiness levels.
For owners seeking credibility and advisory support without full management.
For owners ready for comprehensive operational transformation.
For flagship properties and owners with premium positioning ambitions.
Aura & Amber was built by hotel operators who understand what owners need: reliable income, a property they are proud of, and the freedom to focus on ownership rather than daily operational stress.
Instant association with an internationally-benchmarked management company — attracting higher-value guests, corporate accounts, and travel agents who require certified quality.
We manage your property's day-to-day operations so you can focus on ownership, investment, and growth. Full responsibility from front desk to financial reporting.
Structured revenue management typically delivers a 25–40% RevPAR increase within 18 months. OTA strategy, dynamic pricing, and yield optimisation included.
We guide your property through ISO 9001, ISO 14001, and ISO 22000 certification — unlocking corporate accounts, government contracts, and airline crew agreements.
Access to our preferred supplier network typically delivers 10–18% savings on operating costs — food, beverage, linen, amenities, and maintenance contracts.
Monthly P&L, KPI dashboard, guest satisfaction scores, and AMBER Audit results delivered to every owner. Real-time visibility into your asset's performance.
Every Aura & Amber partnership is structured around measurable financial outcomes. Our commercial success depends on yours — which is why our fee structure is performance-linked.
No hidden costs. No restrictive franchise terms. A simple, transparent model that aligns our financial interest with yours.
Percentage of total hotel revenue — aligned to your performance. We earn more when you earn more.
Applied above agreed performance benchmarks. Our incentive is directly tied to your property's results.
One-time structured fee covering systems, training, and pre-opening support. Scoped to your property's needs.
AMBER Audit programme · Core training · OTA management · Review response · Owner dashboard
We meet to understand your property, goals, and challenges. No commitment required — just an honest conversation about what Aura & Amber can deliver for your specific asset.
Our team conducts a full operational and market assessment — reviewing financials, guest scores, competitor positioning, and redevelopment potential.
We present a detailed transformation concept and management proposal with projected financials. Management agreement is signed for a 3–5 year initial term.
Aura & Amber places the management team, implements systems, begins staff training, and launches the AMBER Audit programme within the first 90 days.
Monthly P&L and KPI reports delivered to you. Quarterly AMBER Audits. Annual strategy review. You retain full ownership — we run everything.
Aura & Amber works with a range of property types across Myanmar and the wider region.
Whether you are ready to sign a management agreement or simply want to explore what Aura & Amber can deliver for your property — we would love to hear from you.
Our management team responds to all enquiries within 24 hours. For urgent matters, please call or WhatsApp directly.
info@aura-amber.com
www.aura-amber.com
Yangon, Myanmar
Est. 2025 · Myanmar & Beyond
We respond to every hotel owner enquiry within 24 hours. If you are ready for a property assessment, we will schedule an on-site visit within 7 days — at no cost and no obligation.
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